How to Create a Winning Marketing Plan in 2018
Michael Giuffrida: How to Create a Winning Marketing Plan in 2018 Without a plan, you will no doubt fail. This is true in virtually all aspects of life, and it couldn’t be truer in the business world. If you’re a marketer in particular, you’re expected to demonstrate return on investment, so it’s critical that you master the creation of a plan that measures and shows results. Here are a few tips for developing a top-of-the-line marketing plan in 2018, according to marketing guru Michael Guiffrida. First, you must define the challenges you face. Are there certain challenges you’re trying to overcome, or are there particular opportunities you would like to seize? What threats do you need to confront? Keep these big-picture ideas in mind as you flesh out your marketing plan. In other words, don’t get caught in the trap of missing the forest for the trees, if you will. Next, you’ll want to define your objectives and goals. (And yes, they are two different things -- goals are usuall...