One of the end goals of a business is to grow, Michael Giuffrida notes. Whether it’s adding new branches, services, products, or creating larger spaces for their offices, or acquiring competitors, expansion has always been one of the aims of business owners from the onset (or at least it should be). Image source: Pexels.com Just like any other long-term endeavor a company might undertake, expansion takes careful and extensive planning, perhaps even more careful and extensive than most other projects. The board, as well as management, should have a clear picture of what they want to achieve in terms of growth to keep the quality of their goods and services, and reputation of their brand competitive. Michael Giuffrida mentions that one of the first things to do happens even before everyone takes a step toward expansion. The company should first hire or delegate a group of dedicated individuals to the strategizing and outlining process. This will be the same team that takes the r