Why Your Corporate Culture Matters -- a Lot.

Michael Giuffrida: Why Your Corporate Culture Matters -- a Lot

If you’ve been in business at some point during the past 20 years, you likely already know how important the term “corporate culture” is. The problem, though, is that to many people, it is nothing but a buzzword -- a word used so frequently in discussions that its meaning has virtually become lost. Let’s take a look at what corporate culture truly means and why taking it seriously is so critical today, according to business expert Michael Guiffrida.

Corporate culture refers to the behaviors and beliefs that dictate how your organization’s management and employees interact and facilitate external business transactions. Having a unified, strong corporate culture is critical for a variety of reasons.

First, it says a lot about your organization’s identity. For instance, let’s say that your business prioritizes the setting and achieving and goals. Your employees will likely be more motivated to define and accomplish their own objectives. Having a solid corporate culture is a great way to establish and maintain your workers’ direction, thus keeping your entire organization’s values coherent.

Second, the stronger your corporate culture is, the more likely you are to attract and retain top-tier talent. After all, when good employees feel that they are vital parts of a company, they will be more willing to stay with the company long term. This will result in lower turnover and better team chemistry at your business -- two things you’ll find at any successful business venture.

Finally, a strong corporate culture can contribute in a positive manner to your company’s brand identity. A company with a corporate atmosphere that is fun and esteems employees will attract customers who want to see businesses that are fun loving and generous. Based on your company’s target demographics, this could help to boost customer loyalty and sales at your business long term.